A corporate image appeared when the first group of people united with a single goal of selling their product and getting as many loyal consumers of their products as possible began to work. Image is always socially determined. It produces an active impact on public opinion and business activity. The advantages of a positive image are obvious.

According to experts’ estimates, corporative format is one of the most profitable formats of transit advertising. There are no expenses for rent of a transport means, and an advertising campaign acquires a termless character.

Cost of advertising contact in case of outdoor placement of advertisement in transport is very low and is comparable only to cost of contact TV-advertising on national channels, with the assumption that total cost of the advertising campaign is absolutely different.